Insights
Our Intelligence Center studies the sentiment & consumption habits of the most influential consumer group in the U.S., Black Americans.
The following reports provide a deeper look into this population across a range of subject matters.
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The driving purpose of the 2023 Black Consumer Fact Pack is to arm marketers with culturally nuanced insights allowing enhanced understanding, deeper connections, and authentic enrichment of the lives of Black audiences. This report tracks macro trends with a particular focus on AANHPI digital behaviors, including a look into the future of consumer engagement through Augmented and Virtual Reality experiences.
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In an age of rising environmental, social, and governance accountability, brand authenticity matters to consumers like never before. This B Code whitepaper explores why brands should harness the power of values-driven marketing to Black Americans, identifying which cultural touchpoints signify an authentic commitment to consumers. The report pinpoints the opportunities for brands across various tentpoles throughout the year.
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With a population size of 44MM, the Black and African-American population in the United States stays connected and is innovative, brand loyal, and so much more. The influence this community has had and continues to have on our nation is undeniable.
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The B Code Intelligence Center partnered with SOHH.com to measure the pervasiveness of racial hate speech among Black online content creators and consumers and gauge the impact it has on the community. Our insights were gathered from 1,070 Black respondents aged 18+.
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To celebrate HBCU (Historically Black College or University) Homecoming season we reached out to HBCU students, alumni, and their family members to gain a better understanding of the importance of HBCUs and what the experience means to them.
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Juneteenth presents an opportunity to honor and acknowledge the Black community in a number of ways, such as learning and addressing the historical significance of the day. B Code conducted a poll to see how Black respondents really feel about Juneteenth garnering mainstream attention. This report provided mores insight into what positions companies and brands should take to be part of the conversation and social justice efforts moving forward.Description goes here
